Prague Philharmonia is one of the most respected Czech orchestras and is widely recognised in Europe and elsewhere in the world. It was founded in 1994 by the world-famous conductor Jiří Bělohlávek to bring a breath fresh air to the Czech classical music scene. The design identity highlights its original aim. It's bringing a fresh and contemporary look which corresponds with the orchestra's way of presentation. Identity is based on the statement “Music of my heart”. Lines represent manuscript paper and overlapping them create a heart symbol. Colours are bright to show the dynamic of music.