Manta.boats is a company selling wooden boats (canoes and kayaks) and other related products. A bright, bold gradient is used in the logo in order to appeal to a young audience that the company focuses on. Furthermore, a wordmark is made as a reminder of street art. It also fits in a simple shape of a manta. The company wants to look similar to other brands which are close to the young generation such as skateboard, snowboard or surfboard companies. I designed the company's language through social media by using same gradient overlap interesting part of photos.