If you are interested, you can check out Logo Manual.
My concept is built on one of the strongest Design Museum part — the exhibited works. There is exhibited dimensional objects in the museum. It is main opposite to galleries. Where are showing paintings and graphics which are flat without 3d dimension. Axis is a well-known symbol connecting all dimensional objects. Product designers cannot imagine the world without the axis. Axis is helping them to create outstanding functional products.
I created the grid based on the axis. This grid helped me unique to craft an unique typeface for Design Museum identity. Second strong part of identity are colour palettes. Colour palettes, I choose for Design Museum identity, connect past, present and future of Design Museum. One of the palettes is based on the year Design Museum was founded — representing the strong is based. The rest of palettes based on all year seasons which are representing the past, the present and the future depending on the actual season.
Identities in the 21st century will gradually be leaving concept with a logo. Identities become more open and recognisable by other parts of identity (colours, typeface, usage of space, etc...). My identity for Design Museum is following this concept and typeface, grid and colours are strongest parts of whole identity whereby logo is almost suppressed and on some applications even not recommended. It is because strong typeface used for logo and headlines.
When an application has headline is not looking good to put there a logo too. At the beginning of usage, there will be needed to use at least the name ‘Design Museum’. As time will go the name would not be needed at all and typeface will be significant and recognisable as Design Museum enough. My identity can be a big step further for Design Museum visual representation, uniqueness and stand out from a crowd.