The Annual Fund helps to cover finance needs of The International School of Prague, non-profit organization which provides international education to students in Prague. The brief has clear and simple rules: keep the same colours and the same typeface as the official logo of The International School of Prague. The main purpose of the fund is to raise money and the clearest symbol for collecting or adding is a plus. The plus symbol is created from eight rectangles and thanks to them the symbol can be nicely bent. I'm using the bending effect on applications such as business cards, a cup or box to give the identity more playful feeling. It was a short school project, which took 4 weeks. If I had more time, I would try to push the bending idea much further.